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Research papers

Beauty and the business

This paper provides a psychological and economic analysis of the development of ecology in a free market as observed in Germany in the last decade. The problems involved in simply defining what ecology means and the resulting question of how to...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Stephan Götze
September 1, 1998
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Citation

Götze, S. (1998a, September 01). Beauty and the business . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/beauty-and-the-business-


Research papers

Environmental concern communication strategy and consumer behaviour

Companies are increasingly devoting more attention to environmental issues and using them in their communications efforts. This trend is much more clear in the international context, but firms in developing countries are also starting to explore the...

Catalogue: Latin America 1995: Trends And Tools For Business Decisions
Authors: Armando Leite Ferreira, Paulo Ribeiro Daltro-Santos
May 1, 1995
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Citation

Ferreira and Daltro-Santos (1995a, May 01). Environmental concern communication strategy and consumer behaviour. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/environmental-concern-communication-strategy-and-consumer-behaviour


Research papers

Health food between Western and Eastern countries- Definitions, regulations and nutritional approaches

The health food trend, being a direct consequence of the world ecologi- cal movement, is present more and more in our areas too. It manifests itself in a great interest in the relation between diet and health, be- ing evident in the real flood of...

Catalogue: Seminar 1992: European Agriculture In Transition
Authors: Ignac Kuller, Branco Pavlovic
June 15, 1992
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Citation

Kuller and Pavlovic (1992a, June 15). Health food between Western and Eastern countries- Definitions, regulations and nutritional approaches. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/health-food-between-western-and-eastern-countries--definitions-regulations-and-nutritional-approaches


Research papers

Marketing to the environmentally sensitive consumer of the 1990s

This presentation examines and describes the environmental attitudes, beliefs and practices of consumers based on the findings from Green Action MONITOR, an environmental tracking study conducted annually by Yankelovich Clancy Shulman. Green Action...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Author: Albert J. Yesk
June 15, 1992
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Citation

Yesk, A. J. (1992a, June 15). Marketing to the environmentally sensitive consumer of the 1990s. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/marketing-to-the-environmentally-sensitive-consumer-of-the-1990s